Insights

Get the latest news, insights and strategies to help grow your Kitchen and Bathroom business this year…
SEO & Paid Search: The Two Most Powerful Marketing Channels

SEO & Paid Search: The Two Most Powerful Marketing Channels

Despite all the negativity surrounding the Brexit crisis and low consumer confidence, we KBB retailers should count ourselves very lucky.

Why so lucky?

We should count ourselves lucky because we have the margins and average sale transactions that mean we can afford to invest a relatively large sum of money in acquiring a new…

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The two most important factors of marketing in the KBB industry

The two most important factors of marketing in the KBB industry

Most KBB business owners don't implement as much marketing as they should. Sometimes this is because the world of marketing (which is changing at an astonishing rate) can be confusing and over-complicated, leading to frustration and overwhelm, which in turn leads to starting campaigns but never actually finishing them.

The truth is that marketing doesn't need…

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EVIDENCE: Returning Visitors Are Key To More Enquiries

EVIDENCE: Returning Visitors Are Key To More Enquiries

If you’re a regular reader of our emails and blog posts, you’ll know that we champion remarketing. If you’re new to remarketing, it’s essentially the practice of showing adverts to people who have already visited your website. It’s very cheap, and VERY effective.

But how effective is remarketing really?

It’s a good question. How…

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Use Your Brochure To Win More Customers

Use Your Brochure To Win More Customers

Take a look at the website of any given KBB retailer, and you’ll most likely see the words ‘Book a Design Appointment’ branded boldly across the site.

Whilst design appointments, consultations and home visits are imperative in moving forward with a kitchen, bedroom or bathroom project, it’s much too much of a commitment…

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Not Placing Enough Importance On Websites Will Be The Catalyst For The Failure Of Many KBB Retailers

Not Placing Enough Importance On Websites Will Be The Catalyst For The Failure Of Many KBB Retailers

There’s no denying that the headline for this article is a bold one, but as bold as it may be, it contains the truth. Read on and we’ll explain our predictions for the failure of many Kitchen, Bedroom and Bathroom retailers, and what you can do about it before it’s too late…

If…

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Getting more KBB Customers Comes Down To These 2 Things

Getting more KBB Customers Comes Down To These 2 Things

In today’s blog we explore how effective marketing of your KBB business can be simpler than most retailers think, and you can discover a 2-step system to implement in your business for big growth…

Accountants are good with numbers and spreadsheets, Dentists are good at fixing teeth, Arborists are great at cutting down…

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What Are ‘Return Users’? And Why Are They So Important?

What Are ‘Return Users’? And Why Are They So Important?

In today’s Flo blog article, we look at one of the most important numbers in the KBB business and explore why (and how) you should be tracking it.

Running a KBB retail business is a bit different to many other sectors and industries. There are no straight forward purchases, and unlike buying a…

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Why You Should Consider Google Display Advertising For Your KBB Business

Why You Should Consider Google Display Advertising For Your KBB Business

In this blog post, we’re going to look at Google Display Advertising and what it can do for your Kitchen, Bedroom or Bathroom business.

Google Display Advertising works on the ‘Google Display Network’ which although sounds technical, is actually something that most internet users see on a daily basis. The Google Display Network…

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How To Optimise Your Kitchen and Bathroom Blog Posts For SEO

How To Optimise Your Kitchen and Bathroom Blog Posts For SEO

It’s common knowledge that blog posts can be an incredible way to attract high-quality traffic to your website, but the amount of unknowns in the world of blogging leave many kitchen, bedroom and bathroom businesses wondering whether it’s an effective use of their time.

The answer is ‘yes’, blogging effectively is a fantastic…

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FREE GUIDE: THE 7 AND A HALF MARKETING AVENUES THAT CAN DOUBLE YOUR KITCHEN AND BATHROOM ENQUIRIES IN 2019

FREE GUIDE: THE 7 AND A HALF MARKETING AVENUES THAT CAN DOUBLE YOUR KITCHEN AND BATHROOM ENQUIRIES IN 2019

What every Kitchen and Bathroom retailer should be doing to maximise enquiries and sales in 2019...

We’ve put together a comprehensive guide on the 7 and a half things you NEED to be doing this year to effectively engage with your target audiences, drive more traffic to your website and generate more footfall and…

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Is Your Website Sabotaging Your Business?

Is Your Website Sabotaging Your Business?

For many kitchen & bathroom retailers - just like for many high-street stores - footfall in showrooms is down. Lack of consumer confidence, uncertainty around Brexit and new competition within the industry are no doubt all playing a part in this decline.

Perhaps the most fundamental reason for this however can be pinpointed…

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Got A Plan To Overcome The Current and Very Real Challenges Facing Kitchen & Bathroom Retailers?

Got A Plan To Overcome The Current and Very Real Challenges Facing Kitchen & Bathroom Retailers?

It’s a bit of a strange time at the moment and there are some big challenges that the UK’s KBB retailers face. Confidence of consumers has decreased to a five year low according to the consumer confidence index and, in December, it fell to -14 (which follows a downward trend for the…

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How To Optimise Imagery On Your KBB Website

How To Optimise Imagery On Your KBB Website

In the kitchen, bedroom and bathroom industry, purchasing decisions are made on aesthetics. People buy with their eyes, and during the research phase it’s not uncommon that someone in the market for a new interior will look at hundreds (and often thousands) images before settling on something they like.

From all of our testing,…

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5 SEO Mistakes That Kitchen Companies Make (And Some Quick Fixes)

5 SEO Mistakes That Kitchen Companies Make (And Some Quick Fixes)

If you’re looking to grow your KBB business and generate a flurry of new enquiries, you can turn to a few quick fixes like Google Adwords, Facebook Ads or even flyers.

If you want a sustainable source of great leads, then you need to turn your attention to optimising your website for organic…

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Where To Find Your Headline Marketing Numbers

Where To Find Your Headline Marketing Numbers

On Monday, we highlighted the all-important marketing numbers that you need to have a handle on if you’re to succeed and bring in more customers than you did last year.

In this blog post, we’re going to take you through those headline numbers and explain exactly how you can find them for your…

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Google Ads vs Facebook Ads: What Is The Difference For Your Kitchen & Bathroom Business?

Google Ads vs Facebook Ads: What Is The Difference For Your Kitchen & Bathroom Business?

We're going to talk about traffic in this article. This comes from a recent client meeting where we were talking about the concept of driving traffic from different advertising sources.

It's become apparent to us that some people's understanding of good traffic is different from others, so we wanted to talk through what…

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The 6 SEO Mistakes Most Kitchen and Bathroom Retailers Make

The 6 SEO Mistakes Most Kitchen and Bathroom Retailers Make

Implementing a stellar SEO strategy takes time and a lot of hard work. Ensuring that your site continues to see improvements in its ranking within search engines is an ongoing task.

So, after all that hard work, it would be a real shame if there was anything that was having a negative effect on your rankings within…

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A little-used, highly profitable marketing avenue

A little-used, highly profitable marketing avenue

In today’s blog, we’re going to talk about what we believe to be one of the most important pieces of marketing you can do for your kitchen and bathroom business. We’ll talk about why it’s so good, what it’s done for our business over the years, and how you can implement it…

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How To Spot More Sales Opportunities

How To Spot More Sales Opportunities

Making the most of every opportunity to sell a kitchen or bathroom is absolutely key for growth. It goes without saying that you won’t want to be missing out on any opportunities to close a sale, but there may be some opportunities you don’t even know about yet...

You see, for anyone regularly…

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Every Kitchen Business Should Do This Before It's Too Late

Every Kitchen Business Should Do This Before It's Too Late

The competition for new appointments and enquiries has never been more fierce, and many kitchen, bathroom and bedroom retailers in a close proximity to big dealers such as Wren, Howdens, Bathstore and more need to up their game in the marketing department to find regular sales appointments...

...and that's why you should be using…

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How to create great content for your kitchen business...

How to create great content for your kitchen business...

Competition isn’t something new in the Kitchen and Bathroom industry. It’s not uncommon that your prospect is lining you up along with 3 or 4 other options, and the knowledge, expertise and trust you purvey though your marketing can often be the deal clincher.

So how can you set yourself apart from other…

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5 Super-Important SEO Ranking Factors For Your Kitchen & Bathroom Business

5 Super-Important SEO Ranking Factors For Your Kitchen & Bathroom Business

Search Engine Optimisation (SEO) is one of a number of channels that are crucial to the success of your marketing strategy and therefore the number of sales you're able to make as a business. Making sure that your website ranks well in search engines such as Google and Bing is key to…

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Your Concise Guide To Setting Up Facebook Remarketing For Your Kitchen and Bathroom Business

Your Concise Guide To Setting Up Facebook Remarketing For Your Kitchen and Bathroom Business

Your business is defined by the number of new leads and sales you can generate, so we wanted to give you a helping hand.

Here’s your complete guide to setting up Facebook remarketing for your Kitchen and Bathroom business. If at any point you don’t understand something or you need a hand, you can…

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Do THIS To Close Way More Design Quotes

Do THIS To Close Way More Design Quotes

There's not many things more frustrating than when you or a member of your team invest a significant amount of time putting together a design quote for a potential customer and then they decide to go elsewhere.

Of course, the number of quotes you're able to close as a business is directly related…

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The One Thing Almost Definitely Costing You Sales

The One Thing Almost Definitely Costing You Sales

Kitchen and bathroom businesses are really bad when it comes to collecting their potential customers' contact details. Every single day you have dozens (if not hundreds) of people who visit your site because they're interested in what you do and what you have to offer- but how many of those people's contact details…

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INCREASING CUSTOMER VALUE AND MAXIMISING CONVERSION RATES THROUGH EMAIL

INCREASING CUSTOMER VALUE AND MAXIMISING CONVERSION RATES THROUGH EMAIL

Email marketing is an essential channel for any kitchen & bathroom retailer who's serious about increasing the lifetime value of their customers and growing the number of enquiries which they convert to sales. Unfortunately it's a channel not generally well utilised in the industry.

Find out why email can be so effective…

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Why Your Business Needs An Effective Content Strategy...

Why Your Business Needs An Effective Content Strategy...

The creation of good content has become more important for the UK's kitchen & bathroom retailers than ever before. Creating and publishing high-quality content is an effective way to engage with your target audiences, build relationships and stand out from your competitors in a busy market place. Done properly, implementing a content strategy and continually…

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CUSTOMER RE-ENGAGEMENT EMAIL THAT’S GUARANTEED TO MAKE YOU AT LEAST 1 SALE

CUSTOMER RE-ENGAGEMENT EMAIL THAT’S GUARANTEED TO MAKE YOU AT LEAST 1 SALE

You may have heard about some of the biggest brands and influencers in the world creating ‘income at will’, meaning they can generate cash quickly, whenever they want. Imagine for a second just how different your business would be if you could create ‘income at will’…

If you knew you could just create…

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GMAIL SPONSORED ADS: GET INTO YOUR PROSPECTS’ INBOXES WITHOUT AN EMAIL ADDRESS

GMAIL SPONSORED ADS: GET INTO YOUR PROSPECTS’ INBOXES WITHOUT AN EMAIL ADDRESS

Email is one of the most effective channels to reach and engage with your target audiences. That’s why businesses and marketers all around the world invest so much into trying to capture the email addresses of people who visit their website. Getting people’s email addresses isn’t always that easy to do, however. It’s often a…

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THE POWER OF REMARKETING: ARE YOU MISSING A BIG TRICK?

THE POWER OF REMARKETING: ARE YOU MISSING A BIG TRICK?

Remarketing is a technique that allows you to show tailored adverts to people who have already visited your website but who didn't convert into an enquiry or sale. Done properly, remarketing can be an extremely effective way to bring additional sales and revenue into your business. Sales that otherwise would have been lost…

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5 WAYS TO MAKE YOUR WEBSITE MORE THAN JUST AN ONLINE BROCHURE

5 WAYS TO MAKE YOUR WEBSITE MORE THAN JUST AN ONLINE BROCHURE

In today’s world, the expectations of consumers are high. Very high, in fact. Consumers are increasingly more mobile, technically astute, informed and demanding than ever before. They expect (or rather demand) transparency and a website experience which is engaging, friendly and highly informative. And digital interaction is crucial to the future success of your…

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WHY YOU SHOULD BE ADVERTISING ON FACEBOOK

WHY YOU SHOULD BE ADVERTISING ON FACEBOOK

There are currently around 45 million Facebook users in the UK alone and you can guarantee that the vast majority of your potential customers will use the social media platform frequently. To spell it out for you; if you’re not advertising on Facebook at the moment, you’re missing out big time! Missing…

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