Remarketing is a technique that allows you to show tailored adverts to people who have already visited your website but who didn't convert into an enquiry or sale. Done properly, remarketing can be an extremely effective way to bring additional sales and revenue into your business. Sales that otherwise would have been lost to your competitors!
Over 96% of people who visit a website leave before making a purchase or enquiring. Often, when they're gone, they're gone- you won't see them again. The good news is that you can do something to communicate with these people in the hours, days, weeks and even months after they visit your website as they move along their buying journey and get closer to making a purchase decision. The bad (and worrying) news is that most kitchen and bathroom retailers don't do this.
The fact of the matter is that the vast majority of people who visit a website leave and don't make an enquiry of any kind. They may be researching what's on the market, they might not be able to find the kitchen range they're looking for or they might get distracted because their youngest child has just decided to paint the living rooms walls with his new crayons. The point is, they leave your site without taking action.
In 2018, there isn’t such thing as an average customer journey. Customers' buying journeys today – although typically longer in our industry - are non-linear and unique to each individual. However long or short that journey is though, it takes a period of time- a period of time in which you can communicate and re-engage with a potential customer at various different stages and places throughout that journey.
As remarketing only targets people who have already visited your website, there’s an increased chance of them being in-market for a new kitchen or bathroom. It's one of those things which is a real no-brainer for you to do as a business.
Why Does Remarketing Work?
1. It increases brand awareness by delivering continuous exposure of your brand, products or services and offers throughout a consumer's buying journey. How do we know these people are relevant and in-market? Well, they've already been to your website!
2. It will drive repeat visits to your website. Over 96% of first time visitors to your site don't convert into enquiries. Returning visitors are typically closer to the point of making a purchase and therefore, on average, are always more engaged and convert better than potential customers who are visiting your site for the first time.
3. It improves ROI based on increased user touch points. It's 2018 and persistence pays off. We live in a world with so much choice and so much going on that our attention is easily diverted. But that's life. It’s therefore crucial though to be at the forefront of an individual's thoughts with targeted messaging during their buying journey to maximise sales and revenue.
There are numerous different types of remarketing from GDN (Google Display Network) to Facebook to Search. If you want to find out more, don't hesitate to get in touch or, alternatively, drop a comment in the box at the bottom of the page.
And Finally, How Does Remarketing Work?
If you have any questions about remarketing for your business, or you;re currently using it and want some advice on how to improve the resutls your getting, dont hesitate to get in touch- we'd love to hear from you!